The story of the Concept Group is one of vision, persistence, and foresight. The success of the group lies in the manner in which the group has been nurtured and strengthened. When Mr. Nirmal Suchanti took up the task of steering the group, he did so by building great alliances outside and within Concept. The Concept Group, today, is spearheaded by six specialised business units having a pan India presence.
Audacious and confident by nature, Nirmal Suchanti has always believed in creating a path for others to follow. Designing an advertising agency that supported every large and small communication need of the financial sector at a time when brand advertising was the winning mantra - stands to prove his foresight, vision and leadership qualities. This vision was the crux of the genesis of Concept Communication, which was founded by Nirmal Suchanti in 1988.
Mr. Suchanti is one of the finest marketing minds in the field of advertising, in India. A pioneer of financial advertising and marketing, he has been associated with over 3000 floatations in his career of over three decades. Recipient of the Udyog Shree and the Udyog Ratna awards from the Government of India for his contribution to the advertising industry, Nirmal Suchanti continues to guide the young team that is driven towards excellence.
Vivek symbolises a new breed of young, dynamic advertising and marketing professionals in India. It was his vision that shaped Concept’s leap from the predominantly financial communication agency it was in the 90’s to the largest independent communication services group in India today.
Vivek’s enduring belief in talent and enterprise has led him to partner the choicest creative and strategic minds in the industry to spawn a series of interesting and disruptive hotshops. This pioneering move has redefined the course of the advertising industry in India.
Concept Communication’s growth from an advertising agency to the powerhouse it is today, required considerable planning, strategizing, and handling. This is where Dhaval steps in.
A qualified Chartered Accountant, Dhaval is a known face in the industry as one of the founding members of the renowned and prestigious Clea Advertising and Public Relations. His vast understanding and experience in Indian business gives the Concept Group a clear edge in the market.
With over a decade of service to Concept, Ashish is a qualified Chartered Accountant with a penchant for clear strategising and flawless execution. Since his arrival, Concept PR’s canvas has widened to newer service domains like image engineering, brand PR, events, sports, etc.
Under his aegis, Concept PR moves from strength to strength in terms of clients, core competencies, talent and numerous awards.